Our Origins

CLAI is the Welsh word for clay.

CLAI offers beauty and well being aromatherapy products that are all formulated with Cosmetic Grade Welsh Kaolin Clay mined and processed by WelshClay.


The wondrous benefits of WelshClay were only discovered in 2010 by the visionary Phil Bowen.


CLAI launched with its exfoliating powder and a fine cream, for the use as facial masks, before moving on to formulating Draig Balm, a warm up muscle rub for aches and pains.


CLAI are very proud of how far we’ve come, yet remain committed to performing even better.


A little about the wondrous WelshClay:

Amongst its contents are Muscovite, Iron, Magnesium and numerous other minerals that make WelshClay quite unique.


Benefits of Phil Bowen's WelshClay:

Due to its high Iron content, WelshClay helps to add oxygen to the blood and improves its circulation.


Iron is essential for human life, as it is a key part of various proteins and enzymes, involved in the transport of oxygen and the regulation of cell growth and differentiation, among many other uses.


One of the most important roles of iron is to provide hemoglobin (the protein in red blood cells), a mechanism through which it can bind to oxygen and carry it throughout your tissues, as without proper oxygenation, your cells quickly start dying.


If you have too little iron, you may experience fatigue, decreased immunity or iron-deficiency anemia, which can be serious if left untreated. This is common in children and premenopausal women.


WelshClay is used to Clean and Care for Skin:


Kaolin clay has been traditionally used in caring, nourishing, and soothing different skin types.


Currently, kaolin is one of the major active ingredients in most of the facial and skin products, body powders, deodorants, srubs, and poultices.


WelshClay can be used alone or in combination with other products.


WelshClay can be effectively used to care for wet and oily skin. It can be applied on the skin as a dusting powder or in a wet dressing and left for sometimes until dry then washed off.


WelshClay works by reducing the production of sebum. This helps to make oily skin to feel smooth and dry.


WelshClay can be used as a skin detoxifying and cleansing agent:.


Used as an exfoliating face mask or as a fine cream face mask.


Containing silica it removes dead skin and helps it to regenerate.


Purifies and detoxes the skin, making it moist.


In addition, it has unique minerals and phytonutrients present, which helps in eliminating toxin and undesired oils from the skin.


As a treat to detoxify and cleanse your skin, apply a thin layer on your face and body and leave on for 20-30 minutes.

When it is washed offt, skin, remains with remarkable regenerative properties.





Kirsten Orsborn

Easy to apply, lovely soft skin, with minimum fuss.



Absolutely loved this clay mask! It made my skin feel really smooth and soft, it also made my face look more refreshed. I will

definitely be recommending this product to family and friends.


Lucy Ashford

Ive used this product twice now and i love the results :) Highly recommended x


Joe Hooper

I have been using this for 3 weeks now and I love the results. Healthy, glowing skin. It’s fab ! Thanks ! X


Clair Hooper

I think I added a little too much water so it was thin on application, still worked only next time I would prefer it thicker. I like the

idea of it having nothing added to it, back to nature ! …….


Alison Trent

A lovely way to relax and pamper myself. I liked the fact that it has no smell at all. Dried really quickly and not as messy to

take off as other clay masks I have used in the past. Good stuff ! XxXxX


Robin Jones

I have used a few clay masks in my time and this is up there with the expensive ones, I would prefer it to have been a little

smoother but having said that the results were very satisfying. Would I use it again ? YES !


Claire Fitzgerald

Highly recommended. My skin w, as glowing after applying the mask and was really healthy looking. Where can I buy this ?


Kelly Roberts

I cannot believe how soft and smooth my skin feels after I use it. Can I have a smooth version please.



Lucy Jane Matthews

This is amazing stuff !!!! My skin is so soft ! It’s easy to apply and no smell. X


Margarita Sanchez Kent

Having used this most wonderful, all natural product first hand I have to tell you that I would now not use anything else !

I used the exfoliating clay mask – it was gentle, easy to apply and with minimum mess.

The texture and tone of my skin was noticeably improved and is definitely an affordable treat that I will continue to use.

I am most definitely a fan of Welsh Clay products !



Sara Jane Otter

A nice smooth finish, A bit hard to mix and get the right amounts though. Very bitty! Makes silky smooth though. 10/10 in the end.


Stephanie Gordon

Great product, made my skin very soft.


Prices below include delivery within the UK.




Clai Exfoliating Powder.


1 x 100gms. Clai Exfoliating Powder. = £14.23



1kg. Clai Exfoliating Powder = £60.00 (1-5kg)



For quantities over 5kg please contact us for a quote.




Clai Cream Powder.


100gms. Clai Cream Powder = £19.95



1kg. Clai Cream Powder = £85.00



For quantities over 5kg please contact us for a quote.




Clai Exfoliating Powder & Clai Cream Powder. 'Promotion'


2 x 100gms. Was £34.18


Now: £30 inc delivery within the UK.

WelshClay can help various skin conditions, on it's own or with the addition of various Essential Oils.


Our collections are carefully selected. Delivery options and payment methods generous and flexible. Browse through our product gallery and experience shopping with Welsh Clay for yourself. Please don’t hesitate to contact us with questions, comments or suggestions.