CLAI Business Plan 1st November 2025

Business details:
CLAI Manu Division.
23 Regalia Terrace,
Llanelli,
Carmarthenshire.
SA15 1LN
Wales, UK.
Telephone number: 07815 809 007
Legal status: Owner
The business will: Crush, Screen, Heat Treat and Package CLAI powder to supply the World wide Cosmetic Industry.

Executive summary:
CLAI is the sole supplier of the Kaolin Clay extracted by Phil Bowen within the Gwendraeth Valley, Wales UK.

Numerous cosmetic formulations contain Kaolin Clay.

Phil Bowen’s Kaolin Clay is rich in minerals and is manufactured into a powder.

Phil has named his Kaolin clay powder CLAI

By adding purified water to CLAI powder, a cosmetic-grade Kaolin clay paste is created
(CLAI paste).

CLAI paste can be easily applied to the skin and has many beneficial properties.

CLAI powder can be added as the base for a wide range of cosmetic formulations.

Although recorded as being over 700 Million Years Old, the Numerous Beneficial Properties
of Phil Bowen’s Clai were only discovered in 2010 by the “Welsh Visionary”.

CLAI Approved Certificates” can be issued to company-approved spas and beauticians.

CLAI  Mask Powders and Draig Balm ~ Muscle Rub are available to purchase online at: www.clai.wales (.currently under construction).

The manufacturing of CLAI cosmetics is outsourced.

Key personnel:
Details of owner:
Name: Mr Philip Bowen
Position/main responsibilities: Manager overseeing all aspects of the business.
Experience and knowledge of our industry: Quarry Manager 1992 - 2014
Previous employment: Apprentice Mechanic 1977-1982.
Key skills brought to the business: Production Manager, Sales.
Business experience and any training undertaken: Motor Vehicle Mechanic, Hair Salon Owner/Stylist, Off Licence, Mini Market, Video Club Owner, uPVC Business Partner, AlvaHorse Equine Aromatherapy Products, AlvaDog Canine Aromatherapy Products. AlvaMLM Ltd. Distribution - Multi Level Marketing Company Managing Director. Quarry owner operator.
(founder/owner) www.alvamlm.com
Academic/professional qualifications: CSE Grade 1:
Maths, Metal Work, Technical Drawing and Art.
CSE Grade 2:
English, Welsh, Science.

The business idea:
Manufacture CLAI Powder to sell to Cosmetic Manufacturers, Spar Hotels, Beauty Salons, Retail Outlets and Wholesalers.

Business goals:
1. What do you want to achieve in your first year of business?
20 tonnes of clay for £5 per kilo = £100,000

2. Where do you see your business in 3-5 years’ time?
1,000 Tonnes sold to the Cosmetic Industry for £6 per kilo.
Total Revenue per annum = £6 Million
 

3. What the business does:
Supplies:
Grade 1 B · Exfoliating Clay: Exfoliate - Detox Skin - Oxygenates the Blood.
Grade 1 A · Fine Cream Clay: Detox Skin - Oxygenates the Blood - Smooths Fine Lines.

4. What makes the business different?
CLAI powder is only available from Phil Bowen.
High in beneficial minerals for use in the cosmetic industry.

5. Legal requirements (including regulations and licences particular to your business)
The legal and insurance requirements that apply to your business are:
1. Product Liability Insurance.
Employer Liability Insurance.
You will meet your legal and insurance requirements by:

6. Market research
Trends in your chosen market are:
New Beauty and Healthcare Products with interesting stories, excite the Cosmetic
Marketplace.
How you know this:
Professional advice is given by a Leading Cosmetic Contract Manufacturer.
Name may be given on request.

7. Profiling customers
The customer groups you will be selling to are:
Cosmetic Producers - Manufacturers.
Your customer research has shown what your customers want is:
Kaolin Clay, with highly beneficial minerals that have an interesting story.
How you know this:
Years of Information gathered at the SCS Formulate Show in Coventry.
2010 as a visitor and 2012 as an Exhibitor.
A number of customers you expect to win in each group and what they might pay:
Group Number of customers
Price they might pay per unit
Cosmetic:  £5 to £75 per kilo

8. Profiling competitors
Competitor name Strengths Weaknesses:
Name: Dead Sea Clay 
Strengths: Well-known for Spa Treatments.
Weakness: Exposed to Oil Spillages.

French Clay:
Strength: Well known in the cosmetic industry.
Weakness: Not from a specific area of the world..
The largest quantities sold arrive from China clay pits.

CLAI is a Welsh Kaolin Clay unique to Phil Bowen.

9. Managing market risks
Write down the risks:

10. Pricing
How you can calculate your prices:
High End Kaolin Clay Powder.
10gms Clai Exfoliating Powder in a Sachet: £2.75
100gms.CLAI Exfoliating Powder. = £14.23
1kg. CLAI Exfoliating Powder = £75.00 (1-5kg)

10gms CLAI Cream Powder in a Sachet: £3.25
100gms.CLAI Cream Powder in a plastic pot = £19.95
1kg. CLA Cream Powder in a Brown sealed bag = £85.00
 
Wholesale Prices:
CLA powder £5.00 per kilo (minimum order 1,000 kilo)
CLA powder £4.00 per kilo (minimum order 5,000 kilo)
CLA powder £3.75 per kilo (minimum order 10,000 kilo)
CLA powder £3.50 per kilo (minimum order 20,000 kilo)

Prices kept low to break into the market place.

11. Promotion and advertising
1. Exhibitions (SCS Formulate)
2. Internet Marketing.
3. Social Media, FaceBook, Tik Tik - Instagram - Twitter Influencers.
4. Tele Sales.
5. Beauty Magazines.
6. Company Website: www.clai.wales

Staff - 4
Crushing Machine, Screen, Baking and Packaging Operators - 2.
Secretary/Accounts - 1
Sales/Marketing - 1

12. Premises:
£500 pcm

13. Suppliers:
Welsh Boxes Swansea.
Office Supplies Swansea.
Swalec.
Your key suppliers and their credit terms
Suppliers:
Welsh Boxes Company Ltd.
Bruce Road, Swansea
Business Park,
Fforestfach, Swansea SA5 4HS
Phone: 01792 586527
sales@boxability.co.uk
Bags, Sacks and Pallets. · 30 days

SET Office Supplies Swansea.
Garngoch Industrial Estate
Phoenix Way, Gorseinon
01792 890530
Office Stationary. · 30 days

14. Equipment
1. Electric Crusher 2 week loan.      £1,000
4. Electric Screener.                        £2,000
5. Electric Oven (2).                         £3,000
6. Electric Weighing Machine        £    500
8. Office Computers.                      £  1,000

                                             Total:    £7,500

Capital Resource: £20,000 Capital Introduced from share sales.

15. Start-up costs
Calculate how much money you need before you start trading
Salaries/wages (survival income + any staff
Premises (including rent, rates, utilities)
Telephone and broadband
Printing, post and stationery
Advertising and promotion
Bank charges
Professional fees
Insurances
Bank/HP/Interest (payable to your bank)
Stock
Consumables
Equipment and vehicle leasing
Depreciation
Other (please specify)
Other
Other
Total fixed costs
Net profit (gross profit less fixed cost)
Calculate your net profit margin (net
profit divided by total sales x 100)
Calculate your break even Year 1 (£) Year 2 (£) Year 3 (£)
Total variable costs + total fixed costs
(B)

16. Sourcing finance
Total borrowing requirement for the business: £0.00

17.
1. Finding/Raising Money:
Form a limited company with 1,000 shares and sell each share for £1,000.00